Hats off to CNN International and design firm Kemistry for the new CNNi on-air branding. The rebranding eschews the industry standard set by the likes of CNN MSNBC of flashy graphics and fitting as much information on the screen as possible, by opting for clean design and typography. Black and white are the key colors, applied with large type and accentents of yellow. They have also abandoned the scrolling ticker that has become standard, despite being proven to lower viewer’s comprehension of the news. According to mediabistro: TVNewser, U.S. viewers can see the new design on Your World Today.
